Video Procedure


If you've made it to this page it means you have been provided a link to your first Rough Cut. Before you watch it, here are a few things to keep in mind.

Editing a video is a complex process in which there are many steps. An understanding of the process can help us all get to the end result as quickly as possible. Here is the basic process:


The Rough Cut is almost exactly how it sounds. It's similar to a writer's rough draft. It communicates the basic thought with an intro, body and conclusion (if appropriate to the piece). With that in mind, the thing you are watching for at this stage is that the basic thought is communicated in a fashion in which you like.

These are some questions you should think about as you watch the Rough Cut:

  1. Does the video begin, progress and end the way I want?
  2. Do I like all of the shots used?

This is the main thing we are trying to accomplish with the Rough Cut. Things that you should not watch for are awkward transitions, blank spaces, color differences between shots or poor sounding audio. These will all be addressed once we nail down the basic flow/structure of the video.


The Second Cut is going to be a more polished Rough Cut. If there's anything that could have different options, we will present you with those. Most of the time it's self-evident what needs to be done to address the issue.

These are some questions you should think about as you watch the Second Cut:

  1. Are there any transitions that I don't like?
  2. Is the story clearly communicated?
  3. Do I like the pacing of the video, the way that it moves from one section to another?


This is the final stage once we have worked out all of the previous kinks. There are technical considerations, such as making sure that when we transition from one shot to the next that they look similar (this is color correction). We will decide on the visual look of the video, which can either be to make it more colorful, black and white, retro, etc. (this is grading the footage).

After we get the "look" of the video, we then send the audio to an audio engineer that will fine tune all of the audio and mix it down in a professional studio. If your project is a music video, then this process is skipped because we don't have audio considerations for your project. Once all of the elements are sync'd, we then export and upload for your viewing pleasure. Once the Final Cut has been approved, we then release the files for you to distribute as you please.


Once you give a written/verbal approval that we can move from one step to the next, we assume the work is completed for that step. If you decide that you missed something, or you just changed your mind (which can happen), you will be billed $75/hour for those changes. Because of this, it's important that you are clear in knowing what you want and are communicating that at each step of the way. We promise to do our best in helping aid in this process as well.

Hopefully this has helped you understand the process so that you know how to watch your project develop through the various stages.