Video Procedure


If you've made it to this page it means you have been provided a link to your video. Before you watch it, here are a few things to keep in mind.

Editing a video is a complex process in which there are many steps. An understanding of the process can help us all get to the end result as quickly as possible. Here is the basic process:


The First Cut is almost exactly how it sounds. It's similar to a writer's rough draft. It communicates the basic thought with an intro, body and conclusion (if appropriate to the piece). With that in mind, the thing you are watching for at this stage is that the basic structure is in place.

These are some questions you should think about as you watch the First Cut:

  1. Does the video begin, progress and end the way I want?

  2. Do I like all of the shots used?

  3. Do I like the pacing of the video, the way that it moves from one section to another?

  4. Are there any transitions that I don't like?

  5. How about the music?

  6. Is the branding in accordance with the Brand Guide?

This is the main thing we are trying to accomplish with the First Cut. Things that you should not watch for are awkward transitions, blank spaces, color differences between shots or poor sounding audio. These will all be addressed once we complete the down the structure of the video.


The Second Cut is going to be a more polished First Cut that has incorporated the changes you requested. If there's anything that could have different options, we will present you with those. Most of the time it's self-evident what needs to be done to address the issue. We will also address any technical issues, such as color and audio, as well.

These are some questions you should think about as you watch the Second Cut:

  1. Were all of the changes made that were requested to the First Cut

  2. Is the story/concept clearly communicated?

  3. Do I like the color and audio of the video?

final changes

Once we implement these changes, we should be nearly complete. There are probably one or two little things we missed that need addressed, and that is what the last round of revisions are for.


Once you give a written/verbal approval that we can move from one step to the next, we assume the work is completed for that step. If you decide that you missed something, or you just changed your mind (which can happen), you will be billed $150/hour for those changes. Because of this, it's important that you are clear in knowing what you want and are communicating that at each step of the way. We promise to do our best in helping aid in this process as well.

Hopefully this has helped you understand the process so that you know how to watch your project develop through the various stages.